About Brad Hoffman

Site Selection

  • Developed fuel, C-store and carwash model analysis tools.
  • Developed a performance analysis system to track projected sales versus actual sales.
  • Created food and gas models to predict sales at a specific site, which allowed ARCO to identify C-store locations with the best performance potential.

Real Estate Selection

  • Created site selection process for Mobil Oil, USA locations.
  • Reviewed sites in the field to ensure models fit the market area as close as possible.
  • Provided evaluation of all gasoline, store and carwash site requests from distributors across the country.

C-Store Development

  • Conceived and implemented new store design and development of multiple sites.
  • Analyzed store operations with regard to margins and merchandise opportunities in order to maximize profit and operating potential of each site.
  • Assess all C-store, gasoline and carwash projects for US Network Planning in order to determine which sites were key for development.

Store Operation

  • Managed daily operations: cash management, staffing, training and inventory management.
  • Implemented inventory control program collecting significant past due royalties.
  • Implemented margin controls for all areas of the store to seek maximum profit.